Take an objective look at where your time is actually spent. In business thousands of pounds are spent every year on time-management programmes but there is a simple truth… there are only so many hours in the day, and you can’t dig yourself out of a problem by pretending that you can create more time. If you accept the fact that your time is finite and your energy is not limitless, it’s worthwhile thinking about what it delivers.

Let’s say you’re fully awake and energised for about 60 hours a week. Then consider this:

  • Where does that time go?
  • If you think of time as an investment, what would the return look like?
  • What is your personal return on the time invested?

Failure to manage the pressure on your time can lead to a sense of being unproductive. When you get to that frustrating point of feeling “I’ve been busy but what have I actually achieved?”; then it’s time to re assess how to make the best use of your time.

Remember that talking it through with somebody you trust or a mentor can often be a great help.

Don’t just work hard, work hard on the things that matter.


‘Begin challenging your own assumptions. Your assumptions are your window on the world. Scrub them off every once in a while, or the light won’t come in’ ….

 Alan Alda